About Us - SE MN Historic Bluff Country

Regional Visitor Center

303 S Elm St, PO Box 489, Rushford, MN 55971

Phone: (507) 864-2992

Email: hbc@bluffcountry.com

OUR MISSION: “To establish the Historic Bluff Country Region of Southeastern Minnesota as a desirable travel destination, as well as to strengthen and improve the economic base of the area.”

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Southeastern Minnesota Historic Bluff Country, Inc. is a Convention and Visitors Bureau that was incorporated in 1985. It is a regional association comprised of communities, businesses, individuals, and organizations working together to promote tourism and related activities in Southeastern Minnesota.

Our geographic area lies south of Interstate 90 to the State of Iowa, and east of Highway 56 to the Mississippi River, including Fillmore and Houston Counties as well as parts of Mower, Olmsted, and Winona Counties.

The organization is directed by innovative and ambitious volunteer members. Historic Bluff Country staff will be happy to assist you with lodging referrals and share information that will encourage a delightful adventure to discover the magic in Southeastern Minnesota.

Marketing the Region

The Back Roads and Bluff Country Magic brochure is the primary printed marketing vehicle, listing attractions, lodging, dining, shopping, and sightseeing opportunities throughout the Bluff Country area, with 50,000 copies distributed each year. The brochure also includes an annual listing of festivals and events in the region. The Back Roads is the response piece for all inquiries and is distributed at the Minnesota State Fair, at travel shows, through all twelve state travel information centers, at local visitor centers, at member convention and visitor bureaus, and Chambers of Commerce, along interstate 94/90 in Wisconsin and in various other places.

The Historic Bluff Country web site (www.bluffcountry.com) makes information about Southeastern Minnesota and our members available world wide.

Cooperative advertising allows members to promote individual businesses at a much lower cost than would otherwise be possible. It also allows visitors to easily identify regional opportunities and extend their stay in the area.

Other Promotional Activities

●	Manage Historic Bluff Country National Scenic Byway Corridor

●	Providing an exhibit at the Minnesota State Fair

●	Organizing opportunities for cooperative exhibits at travel shows

●	Assisting with planning of events to benefit the region, such as:

●	Scenic Byway Celebrations

●	Non Biker Trail Rides

●	Planning group tours for travel agents

●	Distributing brochures from member communities and businesses

Here’s What We Offer Our Members:

●	Internet presence via Historic Bluff Country website

●	Regional tourism organization working for the benefit of the region

●	Regional identity with coordination of events and activities

●	Central distribution of member brochures

●	Cooperative advertising

●	Representation at Travel Shows and Minnesota State Fair

●	Recognized Convention & Visitors Bureau actively promoting the area sites for meetings and events

●	Interaction and networking with other tourism businesses and organizations

●	Referral assistance to member businesses

●	Annual Calendar of Events

●	Data collection and tracking Direct contact with Minnesota Office of Tourism and other State Agencies

Opportunities for Involvement

Members of SE Minnesota Historic Bluff Country contribute to the organization through their membership fees, committee work, and volunteer activities. Seven members are elected to the Board of Directors to oversee the business of the organization.

Active committees provide opportunities for members to share their knowledge and expertise and contribute to the direction of the organization. Committees include Advertising/Marketing, Travel Shows, Membership, Group Tour, Internet, Scenic Byways, and Public Image.

Your partnership with Historic Bluff Country presents opportunities for you to be involved in promoting Southeastern Minnesota as a desirable vacation destination and further strengthen and improve the economic base of the region.

If you would like to become a member, please contact us TODAY!